6 Tips to Boost Your Website Landing Pages

Ever see a great TV show, bet you’re anxious to see it again.

What’s their secret?

They build an audience…

How far do your visitors have to scroll to get the point?

What’s above the fold on your landing page? (The part of a web page your visitor sees before scrolling).

Your strongest message should always be above the fold.

The whole idea of the fold was taken from the offline world of newspapers. Since we’re on the topic of newspapers; ever notice how the strongest headline is at the front of the newspaper and it’s clearly visible…

Yes, the strongest story is always right up front calling to us. Read all about it. Can’t afford to miss that great story now, can we.

Graphics that load well

I remember reading this blog and I saw a great comment that another reader had posted, it connected with me, so I thought I would like to see who this person was and what they’re about.

So I clicked on their link, I must have waited a few minutes for the page to load; it felt like forever; eventually I just got tired and gave up.

My point; don’t use graphics that take “forever” to load.

A clearly visible opt in box

You’ve done a great job of delivering information that your visitors want: might as well make it easy for your visitors to take the next step. Place your opt-in box in plain sight; matter of fact your whole page should support your opt-in box. Your graphics, your content; should be like an invisible arrow pointing to your opt-in box.

It should be as long as necessary and not longer

I always get a little nervous when I see lengthy content, it’s almost like a message goes to my brain that says; “OK brace for hard work.” Sometimes you get the feeling as if you’re; “sifting through a massive ball of tangled thread just to find what you want.”

If you have a lot of facts that need explaining; video is always a good thing. It beats reading content online; and it’s easier on your visitors especially when it is lengthy information, extremely lengthy content can be intimidating.

With that said though there is nothing wrong with a long web page that’s full of value, and delivers; but lengthy content needs to serve its purpose; otherwise what’s the point?

Is your content do-able or just information

Is the content on your landing page a good read or is it useful information? Why just provide information? When you could – - provide something that people want, no – - need to use – - if they are to get what they want. Something that people want is always in high demand and the reverse is that… well does it matter; you want to be in high demand right.

Test, track and test some more

Track the performance of split versions of your landing pages t see which versions perform the best, and what features when changed converts the most visitors. This is the best way to know what works and what doesn’t. This will give you great insight, and you’ll improve and strengthen your relationship with your visitors.

Make Your Own Blog and Get Connected With the World

While creating a blog, the objective would be to offer an additional avenue of advertising for your company. However, do you really know what it takes to create the perfect blog? Do you realize what ingredients must go into making your blog a success? You may not have thought about it, but you will find some things which you should think about while making a blog. You can read below on things that every blog has to have to be successful.

When you create a blog, you would want to construct credibility together with your readers. They should have the confidence that you have the essential qualifications to make the judgments and statements you do on the subject. You have to give them a reason to think in what you are writing. This does not mean you need to go on and on about what gives you the qualifications, you just require to state somewhere why you really feel you’re the expert inside your field.

The next step would be to invoke authority within the subject as well. OK so you’ve established what qualifications you possess to give your opinions on the subject, but you’ll need to invoke authority by writing about them in insightful and knowledgeable methods. Back up your opinions or statements with some references if at all possible.

While working on blog creation, you should also make sure you’ve a high passion for the subject. Any person reading your blog posts will probably be able to tell in the event whether you have the passion or not. It is essential to love what you have to say and say it with enthusiasm and intense passion. It’ll definitely shine through your posts.

Your blog should also contain some personality. Readers certainly do not want to read anything that’s dull or boring. You need to give them a cause to keep reading if you want your blog to successful. It’s important to keep in mind that you are writing for humans and not for robots, so do throw in some humor, because everyone adores a good laugh.

Maintain your blog with regular posts. Visitors and readers appear for reliability and consistency. If you miss a day or two in between posts, post your reasons for it. It helps in building relationship with the people and makes them feel important which could result in gaining their confidence.

The last couple of things you’ll need to make your blog successful is reality, uniqueness and sympathetic. These three things together can literally make or break your blog. You need to cater towards the requirements and interests of your readers in order for them to know what you’re saying. Keep your blog genuine and refrain from writing a fiction novel. People want authentic and up to date info.

Improving Your Website Visibility Through Search Engine Indexing

How to get your website indexed by top search engines?

Creating a website is far more a straightforward task and easier compared to making it appear on the search engines. So while designing and developing your website we need to keep in mind that the website that we are designing should be appealing to the end user as well as it is following certain quality standards so that it will get noticed by the search engine algorithm and will get indexed within a short span of time. Here I am sharing some essential guidelines that we can follow to make our website indexed by search engines like Google, bing etc.

Create an HTML sitemap. HTML sitemap lists all the internal links of your website. This sitemap will make it easier for visitors to navigate through your web pages and it also helps the web spiders to track these links.
Create an XML Sitemap of your website and upload it. All the links in your websites are included in this XML Sitemap. In order to submit it to Google search engine for indexing it use a Google webmaster account associated to your website and upload the XM Sitemap using the webmaster tools available. Website with an XML sitemap gets a positive response and it will help to index every webpage of your website.
Creating high-quality links to your website in various authentic directory listings. When you create these links make sure that you are creating the links of your websites in the appropriate category listed in these directories. The search engine spiders will mark these links as they crawl through these web directory pages. Some of the most important directory listings are DMOZ, Yahoo Directory etc. Submitting your website links to these popular directories will increase the traffic to your website as well as it will help your web business to get noticed by the search engines.
Another procedure to improve your online business is via Article marketing. Write down articles about your online business, the products / services that you offer and its benefits to the end users and submit these articles to article directories. You should include your website domain name in the resource box of the directory. So when your articles are published and when it is available online on these directories your website domain name will also be listed alongside the article and the search engine spiders can track these links.
Making use of the Social networking tools is yet another method for improving your website visibility on search engines.
The bottom-line is that providing useful and informative content to your visitor will help you to improve traffic to your website and will help you to get your website indexed swiftly and will provide a good Search engine result page position.

Mobtimization – The Next Marketing Revolution

First there was SEO which was followed by SMO in the recent times. Whats next? The conclusive evidence from various research studies and surveys reveal that the mobile domain would be the next big platform for marketing professionals for which the existing strategies would have to be completely revamped. Mobile is an omnipresent entity in today’s technologically sophisticated world where the majority of communication media involves the use of mobile devices. Statistics indicate that by 2014, mobile users will account for more than 1/4th of the global internet traffic as more users are expected to access the internet from their mobile devices instead of traditional personal computers.

What is Mobtimization (Mobile Media Optimization)?

Mobile media optimizations requires digital content to be modified achieving higher visibility and ranking in media search results prevalent in the mobile domain. There is also a need to integrate features for allowing users to tag, link, share and re-publish the content in their own network or social circle. These activities are not defined by mobilization of web pages where the content is made to appear effectively on various mobile platforms and device models. The intention behind optimizing mobile media is to ensure that the search results yield optimized content that has been created specifically in keeping with the usability and functions of the mobile device.

Why does Mobile Media Require Optimization?

Mobile devices are powerful internet access hotspots wherein each individual mobile unit can provide immense access to the user and subsequently, a world of opportunities is made available to the businesses. Similar to social media, mobile forms a crucial part of the user’s efforts to “stay connected”. It is this key benefit that is being targeted by mobile media optimization efforts. While mobile media may be the next big thing in marketing, it would be wise to still hold on to the traditional marketing strategies involving desktop users. Mashable has quoted 2013 to be the year of the responsive web design which is a vital step for ensuring a near perfect fluid experience with respect to optimization of media for all devices and output media. This is important considering the need for mobile media to have versatile adaptability to various screen sizes and orientations.

Optimizing mobile media would directly affect the effectiveness of ongoing SMO efforts as the content would be made available to the user at the convenience of mobile access. In simple words, MMO allows marketing campaigns to reach a potential customer on the go. Current web pages and marketing may be accessible on mobile devices with the display format being similar to the desktop versions. But a mobile specific web page or even an app in the native platform would take the effectiveness of the marketing effort to a whole new level.

Mobilization or Mobtimization?

Mobilization is simply the adaptation of existing web pages and web-based strategies to meet the requirements of the mobile domain. While this holds significance considering the utilization of existing content and information, it would be wise to create specific content based strategies exclusively for the mobile. This is the underlying concept behind Mobtimization (mobile optimization). This is one segment where the “one-size-fits-all” approach would render the marketing effort completely useless. The need of the hour is to create custom content and strategies for the mobile users in keeping with the need to maintain effective presentation of the content on the mobile devices. Mobilization can be imagined as a lunch box where various culinary preparations are organized and placed within the confines of the lunch box. The contents of the food may remain the same but it may be packed in a different manner for all boxes having their own unique dimensions. Mobtimization may be compared with an energy bar – one which has been specifically made from scratch in keeping with the requirements of its intended purpose and is packed with adequate care. Moreover it has been provided in such a way that single-handed usability is made possible for the customer.

How Should Mobtimization Be Approached?

The most important aspect of the approach to mobtimization includes the usage of technology which helps you to reach out to potential customers without acting as obstacles. Marketing professionals involves in content, strategy and marketing plan development have been excessively dependent on the technical staff to integrate the content on the mobtimized platform. This may be attributed to the rapid advancements in complexity and design of mobile technologies. As a possible resolution to this issue, new tools have surfaced which enabled people with no or less technical expertise to create and manage optimized mobile content (web pages and apps) on their own without any dependency being created on the IT staff.

Mobiles and traditional desktops are worlds apart and a common approach should never be used for them. Studies conducted for mobile technology and their usage have revealed that the interactions on the mobile are often:

Frequent – Mobile users have been known to check their devices approximately 150 times in a single day.
Effective Converters – 3 out of 4 searches done on the mobile device result in effective conversion with 41% conversions occurring immediately and 55% conversions being brought into effect within an hour of the disbursement of information. These statistics have been compiled by a joint study conducted by Google and Nielsen for identifying the role of mobile devices in bringing about successful conversion rates.
Rapid Access Interactions – Interactions on the mobile device have been found to be 56% faster than on conventional desktops. This means that the content used for mobtimization needs to be powerful enough to captivate the interest of the user within very less duration.
The 5 Cs’ of Content Creation for Mobtimization:

Concise – No point in writing huge volumes of descriptions when it can easily be presented in minimilastic forms often with the use of Infographics.
Crisp – Mobile users are interested in “to-the-point” information and beating about the bush would make the purpose ineffective.
Current – History is good, but only for academic readings and occasional reflections / references. Users need the current happenings and trends to be able to keep up with the latest information.
Captivating – Mobile users are the most challenging audience as their attention needs to be grasped in an instant. The moment the interest levels begin to wane, the users would simply skip to the next content.This is where your creativity kicks in to accentuate the content and bringing it to a whole new level.
Capable of Converting – This is the main agenda of all marketing efforts. What use is a content that is incapable of converting marketing efforts to successful customers?
Native is the Way to Go:

The percentage of users who prefer to spend time on native apps is growing annually along with significant increase in the users’ engagement with the apps. Flurry Analytics conducted a study in 2013 to this effect and concluded that both Android as well as iOS users spend an astounding 80% of their time on native apps. The reason – better notification methods, higher response accuracy, compatibility with the device’s operating system, widgets and integration of personal information with the app. Native apps need to be an integral part of the mobtimization strategy for reaching out to the intended audience.

Measurable Marketing Value – The Key to Effective Implementation of Potentially Useful Technologies:

Technologies come and go with their own peak periods evident during their deployment. It is the period after the hype, which is crucial in terms of justifying the value of the inclusion of the respective technology. The mobile domain is relatively new considering the immense potential as well as the risks associated with the use of this technology. It is best to identify and analyze the measurable marketing value of using mobile technology before fully implementing it in marketing efforts. A good marketing system for the mobile domain could be developed by ensuring that the analytics, content management and communication strategies be integrated with both mobile websites and native apps.

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